All Case Studies
E-commerce • 22 Employees

How a Fashion Brand Automated Customer Service & Saved $73k/year

From manual returns processing to self-service portals in 21 days

$73,200
Annual Savings
120 hrs
CS Time Saved/Month
3
Prototypes Built

The Problem

A direct-to-consumer fashion brand with 22 employees was drowning in operational overhead:

  • Using Klaviyo at $1,200/month but only using 30% of features they paid for
  • Operations team manually processing returns in Shopify + Google Sheets
  • Customer service overwhelmed with "where's my order?" emails
  • Inventory forecasting done in Excel with 3+ hour weekly meetings
  • No single source of truth, leading to overselling and stockouts

Week 1: Operations Audit

We went deep into their day-to-day operations:

  • Shadowed operations team for 2 full days
  • Analyzed 3 months of Klaviyo usage (discovered massive waste)
  • Reviewed 500+ customer service tickets
  • Mapped inventory flow from supplier → warehouse → customer
  • Identified $600/month they could save immediately by downgrading Klaviyo

Week 2: Build Working Prototypes

Prototype 1: Self-Service Order Tracker

Embeddable widget for website pulling real-time data from Shopify with AI chatbot (GPT-4) answering common questions.

→ Saves 120 customer service hours/month = $3,600/month

Prototype 2: Automated Returns Portal

Customer initiates return via custom form, auto-generates return label (via Shippo API), and updates Shopify inventory automatically.

→ Saves 40 hours/month of manual data entry = $1,600/month

Prototype 3: Inventory Forecasting Dashboard

ML model predicting demand based on historical sales with visual alerts for reorder points and supplier integration.

→ Saves 12 hours/month + prevents costly stockouts

Week 3: Klaviyo Optimization & Roadmap

We didn't just build new tools—we optimized existing ones:

  • Downgraded Klaviyo from $1,200/month to $600/month tier
  • Built 5 new email automation flows using features they already paid for
  • Created 30-day email automation calendar
  • Delivered comprehensive 12-month implementation roadmap

The Results

Total First-Year Savings: $73,200

  • Klaviyo optimization: $7,200/year saved
  • CS automation: $43,200/year saved
  • Returns processing: $19,200/year saved
  • Inventory improvements: Prevented stockouts worth $15k+

Investment Required: $10,000 audit + $32,000 full build = $42,000

Net Savings Year 1: $31,200

Ongoing Annual Savings: $73,200/year in perpetuity

Want to Save This Much Too?

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